Guides
Guides to Paid-Search Evidence
A page elsewhere on this site answers one question about one dispute or one kind of record. A guide runs the sequence. The two pillars below track the order the questions actually arrive in: whether the dispute is worth an expert at all, and what the account record establishes once you have it.
The pillars
Start with a pillar
The honest inventory: what the ad account shows on its own, what needs the other side's records, and what it never shows at all.
Retaining a PPC Expert Witness
2 guidesOrientation for an attorney with a paid-search dispute who has never retained this kind of expert and does not know what the account holds
Keep reading
Look up a dispute instead
Every dispute and every kind of record named in these guides has its own page, with the retention window quoted and dated.